Review of Reseller Park @ IFA Berlin 2023

September 25, 2023

That was Reseller Park IFA 2023

The Reseller Park at IFA 2023 in Hall 25 was the most successful RP project in all categories since it was launched 25 years ago. The number of exhibitors from 24 countries had grown by another 10% to a record 110 participants who wanted to address the channels. The number of trade visitors on all days of the fair was so high that a large separate seating area next to the Reseller Park was used to provide enough space for business discussions. However, Global Fairs had spared no effort to generate optimum business efficiency for exhibitors through a sustainable trade fair project and distinctive channel marketing: the entire exhibition stand consisted of environmentally friendly materials, which can be completely stored and reused for the next trade fair; the wall graphics were made entirely of biodegradable textile materials, the carpet is recycled and, of course, only LED lamps provided bright light. Catering was also organized as sustainably as possible — for example through vegetarian meals and cold drink vending machines, which save around 40% CO₂ compared to bottle supply.